近180天，Kids' Toy的爆款公式
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表现好的视频通常有如下特点。
目标受众
视频场景
营销机制
痛点
产品卖点
产品功效
| 目标受众 | average likes | average comments | average shares | average CTR |
|---|---|---|---|---|
| Gen Z | 2718 | 27 | 97 | top 30.9% |
| Young Parents | 2078 | 20 | 24 | top 30.2% |
| Millennials | 217 | 0 | 1 | top 95.0% |
| 视频场景 | average likes | average comments | average shares | average CTR |
|---|---|---|---|---|
| Family gathering | 53133 | 250 | 45 | top 91.0% |
| Adorable plushies for all ages | 38862 | 287 | 1121 | top 24.0% |
| Family Activities | 26795 | 128 | 24 | top 51.0% |
| Social Gathering | 14655 | 82 | 109 | top 22.0% |
| 营销机制 | average likes | average comments | average shares | average CTR |
|---|---|---|---|---|
| Order by 19th December to receive in time for Christmas | 3718 | 43 | 69 | top 18.0% |
| Black Friday promotion | 2921 | 18 | 1227 | top 4.0% |
| 2 for £12 | 1845 | 19 | 24 | top 24.0% |
| awesome warranty | 1289 | 73 | 56 | top 2.0% |
| Buy one for Shocky | 757 | 6 | 1 | top 68.0% |
| affordable | 509 | 3 | 6 | top 97.0% |
| Get Up To 25% Off On Playsets | 474 | 15 | 2 | top 6.0% |
| 痛点 | average likes | average comments | average shares | average CTR |
|---|---|---|---|---|
| Loneliness of existing toys | 53133 | 250 | 45 | top 91.0% |
| entertainment for pets | 14655 | 82 | 109 | top 22.0% |
| Affordable gifts for kids | 3718 | 43 | 69 | top 18.0% |
| baby not sleeping well | 3571 | 260 | 55 | top 42.0% |
| Too many toys can lead to distraction | 2663 | 24 | 31 | top 36.0% |
| Communication skills | 1652 | 5 | 34 | top 29.0% |
| allows her to experience independence | 1354 | 14 | 34 | top 22.0% |
| 产品卖点 | average likes | average comments | average shares | average CTR |
|---|---|---|---|---|
| Visually appealing | 53133 | 250 | 45 | top 91.0% |
| Decorative piece for fans | 38862 | 287 | 1121 | top 24.0% |
| Cute design | 29158 | 129 | 62 | top 47.5% |
| Engaging for children | 26600 | 127 | 23 | top 74.5% |
| Collectible | 19968 | 148 | 569 | top 29.5% |
| encourages imaginative play | 14655 | 82 | 109 | top 22.0% |
| 产品功效 | average likes | average comments | average shares | average CTR |
|---|---|---|---|---|
| improves sleep quality | 53133 | 250 | 45 | top 91.0% |
| Engages children in hands-on activities | 14655 | 82 | 109 | top 22.0% |
| Grows with your child | 11267 | 33 | 201 | top 34.0% |
| supports independent play | 8239 | 41 | 65 | top 17.0% |
| promotes creative confidence | 5420 | 47 | 72 | top 32.0% |
| Offers daily activities for kids during the holiday season | 3718 | 43 | 69 | top 18.0% |
| builds developmental skills | 3571 | 260 | 55 | top 42.0% |
爆款公式概览
| formula | average likes | average comments | average shares | average CTR |
|---|---|---|---|---|
| formula 1: 痛点×产品功效 | 5116 | 43 | 27 | top 43.9% |
| formula 2: 视频场景×痛点 | 4816 | 41 | 26 | top 44.3% |
| formula 3: 视频场景×产品卖点 | 2095 | 19 | 45 | top 39.7% |
| formula 4: 视频场景×产品功效 | 1975 | 19 | 39 | top 42.1% |
| formula 5: 营销机制×痛点 | 666 | 7 | 18 | top 48.0% |
| formula 6: 营销机制×产品功效 | 506 | 8 | 62 | top 42.3% |
| formula 7: 视频场景×营销机制 | 472 | 8 | 55 | top 42.3% |
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| 痛点×产品功效 | average likes | average comments | average shares | average CTR |
|---|---|---|---|---|
| Loneliness of existing toys×improves sleep quality | 53133 | 250 | 45 | top 91.0% |
| entertainment for pets×Engages children in hands-on activities | 14655 | 82 | 109 | top 22.0% |
| Affordable gifts for kids×Offers daily activities for kids during the holiday season | 3718 | 43 | 69 | top 18.0% |
| baby not sleeping well×builds developmental skills | 3571 | 260 | 55 | top 42.0% |
| Too many toys can lead to distraction×Helps babies learn color classification and quantity correspondence | 2663 | 24 | 31 | top 36.0% |
| Communication skills×Promotes bonding | 1652 | 5 | 34 | top 29.0% |
| 视频场景×痛点 | average likes | average comments | average shares | average CTR |
|---|---|---|---|---|
| Family Activities×Loneliness of existing toys | 53133 | 250 | 45 | top 91.0% |
| Indoor playtime×entertainment for pets | 14655 | 82 | 109 | top 22.0% |
| 视频场景×产品卖点 | average likes | average comments | average shares | average CTR |
|---|---|---|---|---|
| Family Activities×Cute design | 53133 | 250 | 45 | top 91.0% |
| 视频场景×产品功效 | average likes | average comments | average shares | average CTR |
|---|---|---|---|---|
| Family Activities×improves sleep quality | 53133 | 250 | 45 | top 91.0% |
| Indoor playtime×Engages children in hands-on activities | 14655 | 82 | 109 | top 22.0% |
| 营销机制×痛点 | average likes | average comments | average shares | average CTR |
|---|---|---|---|---|
| Order by 19th December to receive in time for Christmas×Affordable gifts for kids | 3718 | 43 | 69 | top 18.0% |
| affordable×messy makeup application | 509 | 3 | 6 | top 97.0% |
| 40% off promotion×Fosters problem-solving skills | 186 | 4 | 45 | top 3.0% |
| 50% OFF×get them off their screens | 127 | 0 | 0 | top 71.0% |
| 营销机制×产品功效 | average likes | average comments | average shares | average CTR |
|---|---|---|---|---|
| Order by 19th December to receive in time for Christmas×Offers daily activities for kids during the holiday season | 3718 | 43 | 69 | top 18.0% |
| Black Friday promotion×Allows kids to unleash their creativity | 2921 | 18 | 1227 | top 4.0% |
| 2 for £12×Affordable prices | 1845 | 19 | 24 | top 24.0% |
| awesome warranty×creates shapes that levitate and follow motion | 1289 | 73 | 56 | top 2.0% |
| 视频场景×营销机制 | average likes | average comments | average shares | average CTR |
|---|---|---|---|---|
| Christmas×Order by 19th December to receive in time for Christmas | 3718 | 43 | 69 | top 18.0% |
| Indoor×Black Friday promotion | 2921 | 18 | 1227 | top 4.0% |
根据统计数据，我们可以从多个角度分析Kids' Toy类别视频成功的公式:
内容公式:
- 【痛点×产品功效】和【视频场景×痛点】是最成功的内容公式，分别获得了5116和4816个点赞，远高于2379的平均水平。
- 这表明成功的视频应该聚焦于解决特定痛点，并在合适的场景中展示产品如何发挥作用。
目标受众:
- Gen Z和Young Parents是最主要的目标受众，分别获得2718和2078个点赞。
- 针对这两个群体制作的内容更容易获得高互动。
视频场景:
- 【Family gathering】是最成功的视频场景，获得了53133个点赞，远超平均水平。
- 【Adorable plushies for all ages】和【Family Activities】也表现出色，分别获得38862和26795个点赞。
- 这表明家庭相关的场景更容易引起共鸣和互动。
营销机制:
- 【Order by 19th December to receive in time for Christmas】是最成功的营销机制，获得3718个点赞。
- 节日相关的促销活动更容易吸引用户注意。
痛点:
- 【Loneliness of existing toys】是最突出的痛点，获得53133个点赞。
- 这说明解决玩具孤独感是一个重要的切入点。
产品卖点和功效:
- 【Visually appealing】和【improves sleep quality】都获得了53133个点赞，是最成功的产品卖点和功效。
- 视觉吸引力和实际功效的结合是成功的关键。
组合策略:
- 【Family Activities×Loneliness of existing toys】、【Family Activities×Cute design】和【Family Activities×improves sleep quality】都获得了53133个点赞，是最成功的组合。
- 这再次强调了家庭活动场景的重要性，以及将痛点、产品卖点和功效结合的重要性。
基于以上分析，Kids' Toy类别成功视频的公式可以概括为:
- 内容: 聚焦于解决特定痛点，在家庭场景中展示产品功效。
- 受众: 主要针对Gen Z和Young Parents。
- 场景: 以家庭聚会和活动为主。
- 营销: 结合节日促销，强调及时性。
- 产品: 强调视觉吸引力和实际功效（如改善睡眠质量）。
- 痛点: 解决现有玩具的孤独感问题。
- 组合: 将家庭活动场景与解决痛点、展示产品卖点和功效相结合。
具体建议: • 创作以家庭聚会为背景的视频，展示玩具如何让孩子们互动，减少孤独感。 • 突出玩具的视觉吸引力，同时强调其对儿童发展的实际帮助。 • 在节日期间推出限时促销活动，吸引父母购买。 • 设计能够吸引Gen Z和年轻父母的内容，如短视频或互动式内容。 • 展示玩具如何融入家庭活动，增进亲子关系。 • 强调玩具的多功能性，如既能娱乐又能帮助睡眠。
通过综合运用这些策略，Kids' Toy类别的视频更有可能获得高互动和成功。
