My product is vitamins. What should be my main selling point?
Videos that perform well usually have the following characteristics.
| Sell Point | average likes | average comments | average shares | average CTR |
|---|---|---|---|---|
| Supports overall wellness | 350859 | 2238 | 602 | top 24.0% |
| 8-in-1 immune support formula | 262038 | 392 | 139 | top 25.0% |
| No melatonin | 157559 | 133 | 110 | top 36.0% |
| Better than Black Friday | 142915 | 1679 | 2784 | top 12.0% |
| designed for maximum pump and energy | 142540 | 16 | 27 | top 31.0% |
| Melts in your mouth | 139762 | 34 | 40 | top 38.0% |
| includes vitamin C | 135437 | 227 | 140 | top 14.5% |
Based on the statistical data, the most effective selling point for vitamins appears to be "Supports overall wellness". This claim has generated the highest engagement across all metrics:
• Highest number of likes (350,859), significantly outperforming other selling points and far exceeding the category average of 5,842 likes • Most comments (2,238), substantially above the category average of 59 • Second-highest number of shares (602), well above the category average of 116 • Strong Click-Through Rate (CTR) in the top 24% of all content
The success of this selling point suggests that consumers are drawn to products that offer comprehensive health benefits rather than focusing on specific attributes. This aligns with the growing trend of holistic wellness and preventative health care.
Following closely, the "8-in-1 immune support formula" claim also shows strong performance:
• Second-highest number of likes (262,038) • Third-highest number of comments (392) • Competitive CTR in the top 25%
This indicates that consumers value multifunctional supplements, particularly those targeting immune health. The popularity of this claim may be influenced by increased health consciousness, especially in light of recent global health concerns.
Interestingly, some specific product attributes also resonate well with the audience:
• "No melatonin" claim ranks third in likes (157,559) and has a strong CTR in the top 36% • "Melts in your mouth" attribute, while lower in engagement, still maintains a high CTR in the top 38%
These points suggest that consumers appreciate clear information about product ingredients and are attracted to convenient consumption methods.
To maximize the impact of vitamin marketing, consider the following strategies:
• Lead with the "Supports overall wellness" message as the primary selling point • Highlight multifunctional benefits, especially immune support, as a secondary focus • Emphasize specific product attributes that differentiate from competitors, such as unique formulations or delivery methods • Ensure clear communication of ingredient information, particularly if excluding commonly used components like melatonin • Combine these elements to create a compelling narrative that addresses holistic health concerns while showcasing the product's unique features
By leveraging these insights, vitamin marketing can effectively appeal to consumers seeking comprehensive health solutions with clear, tangible benefits.
